Selkirk is a women’s outdoor apparel store located in Spokane, Washington creating and curating outdoor wear for women aged 40-65 that is fit for them and any outdoor adventure they undertake. Selkirk aims to be reliable, heirloom, classic, high-end, and traditional.

Founded by women, for women, Selkirk was born from a mom and daughter who experienced the struggle to find properly fitting clothes to wear outdoors and the understanding that women’s bodies and tastes have historically not been taken seriously in the outdoor industry. Furthermore, women in the middle-age range are severely underrepresented in the outdoor community and industry.

The mission of Selkirk is to enable women to unlock the wild gifts of nature and to see women (regardless of age, body shape, size, or previous experience in the outdoors) connect with nature often.

The idea of “wild” looks different for everyone. Wild can be a variety of outdoor activities from backpacking to a casual afternoon walk, a kayak trip or an early morning fishing session. Wild can also be a mindset - a need for adventure, an excitement for the everyday, and a desire to be outdoors. Everyone deserves gear that allows them to be confident in the outdoors, no matter what kind of wild they’re pursuing. At its core, Selkirk is driven by the idea of “Wear for Wild.”

The brand system and retail shopping experience was designed with the inspiration of this idea as well as the symbolic position that Spokane, WA holds as a foundation for adventure - a position that Selkirk hopes to hold for many women.