Junie Books is a children’s book subscription service for children aged 1-18 that exists to create a magical and educational reading experience that evolves with the child, encouraging a lifelong love of literature. The experience meets each child where they’re at and grows with them, building an excitement for reading and storytelling.

Born out of a couple’s love for reading and the value they hold for reading to their kids, Junie Books is the result of their desire to give other parents and children the resources to implement the same love for reading in their own lives.

Centered on attributes of personalization, playfulness, flexibility, warmth, and inclusivity, the subscription service offers a variety of options each month catered towards the specific reading level and interests of every child. This personalized user experience is structured within three flexible categories of readers/boxes: Dreamers, Explorers, and Trailblazers.

Junie Books

DELIVERABLES

Brand Story and Strategy, Visual Identity System, User Experience, Web Design, Subscription Box Product and Packaging Design, Marketing Materials, Copywriting

PROJECT TYPE

Brand Identity, User Experience, Product Development

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